15 Company Swag Ideas Your Employees Will Love

Company swag sounds cool. 😎 But that’s only until you start brainstorming company swag ideas.

September 6, 2022
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Company swag sounds cool. 😎

But that’s only until you start brainstorming the best swag items for employees.

Finding the right cool swag to give away can feel overwhelming. How do you give your employees branded merchandise to promote company culture, show appreciation, and communicate your values? 🤔

The exact corporate gifts you give your employees depend on your budget and brand. But if you’re struggling with ideas, we’ve got a few ideas for you.

What is Company Swag?

Company swag includes one or more branded items with the company’s logo and is generally given to employees. However, it can also be given to clients and leads to increase brand awareness.

The idea is to cultivate a sense of employee pride, improve brand recognition, or boost sales — depending on who the swag is for.

You can convert almost anything into a branded business swag item to add to the online company swag store. But most businesses like to use objects of regular use. Regularly used items have a long shelf life, which helps accomplish the swag’s goal.

Here are 15 best promotional swag items and ideas that will delight your employees and make the organization shine.

15 Company Swag Ideas Employees Will Love

Company swag items should be things employees can use regularly. But you’re probably wondering — does your team really need another coffee mug or more branded apparel?

And you’re right. Almost nobody needs another coffee mug.


So, what should your company swag include? Below, we give you 11 ideas and a more intuitive approach to company swag at the end.

  1. A Welcome Box

Welcome gifts can create excitement around joining your company.

Gifting a new hire some useful swag is an excellent way to start an employee-employer relationship.

Here is what your welcome box can include:

  • Water bottle
  • Stickers
  • Laptop cover
  • Journal
  • T-shirt
  • Coffee/ Tea mug
  • Umbrella
  1. Self-Care Items

Another good company swag idea that never goes out of trend is to focus on employee self-care and what the company can do to help with it. Show employees that you care about them with self-care and wellness company swag.❤️

Here are some wellness and self-care swag items you can give employees:

  • Yoga mat
  • Dumbbells
  • Skincare products
  • Soap set
  • A plant for their home
  • Bookmarks
  • Headphones
  1. Tote bags

Employees will carry your branded tote bag around for months or even years.

But you must gift your employees stylish tote bags they will want to carry to the grocery store or when running errands.


Don’t give them a plain vanilla tote bag with your logo on it. Find well-designed bags.

See if you can get variation in the design and embroidery of the tote bags you give to each employee to make them unique — the best company swag is personalized, not mass-produced.

  1. Hybrid Work Kit

Office essentials were a popular company swag choice pre-pandemic. But with companies adopting hybrid or remote models, employees may no longer need that just pen stands or a spiral notebook with your logo. 🥱

They’d rather have a wireless charging mouse pad and webcam cover — things they can use every. single. day.

Companies with the best company swag giveaway ideas tend to include these in a hybrid work kit:

  • Popsocket
  • Desk organizers
  • Ring light
  • Cord organizer
  1. Travel Essentials

Everyone’s back to livin’ it up as the pandemic restrictions lift. Your employees will likely travel a lot over the next year or two, especially if your team is remote. ✈️

Some travel essentials can cost a fair bit. But whatever you choose. make sure it’s premium quality.

You’ll be branding the products, and low quality can tarnish the brand image among employeesand people who see your company swag while employees travel with it.

Here are a few travel essentials you might consider:

  • Duffle bag
  • Tech organizer
  • Power bank
  • Passport cover
  • Worldwide travel plugs
  • Kindle
  1. Winter Wear

Other fun corporate swag ideas include season themed items. Gift your employees some cozy knitted wholesomeness, so they think of your company whenever they feel the warm hug of your branded winter wear. ☃️

snuggling in the winter - gif

There is room for creativity when selecting winter wear custom promotional products. You can also gift other winter wear items along with sweaters or jackets such as:

  • Sweaters, jackets, coats
  • Gloves
  • Hat
  • Scarf
  • Lip balm
  • Moisturizer
  • Electric blanket
  1. Eco-Friendly Swag

If being eco-friendly is one of your core values as a company, you might want to solidify your values among employees with eco-friendly company swags. 🌱

It also strengthens a culture where employees think about the environment’s health before making decisions, both at and outside of work.

Here are examples of eco-friendly swag:

  • Cotton tote bags and recycled drawstring bags
  • Reusable straws (available on Axomo)
  • Recycled laces (available on Axomo)
  1. Custom Sound Accessories

Sound accessories are perfect business swag ideas people can use for work and funsies.

For example, your employees can use earbuds for work calls or get through a train ride listening to some jazz. 🎺

Here are more examples of sound accessories:

  • Frequency Bluetooth speaker
  • PowerBuds
  • Headphones
  • Portable music player
  1. Custom Footwear

A branded pair of premium sneakers make a good impression on your employees, especially if they’re into sneakers.

Sneakers are also useful for everyone, even if they already have a pair, which means employees can use them regularly.

You might also throw in a pair of branded socks, but make sure they’re unique. Nobody wants a dull, blue-colored pair of socks.

  1. Food and Beverage

Every once in a while, it’s okay to send things that don’t last long.

Sure, you also want to earn some visibility for the brand. But focusing more on employee appreciation can pay rich dividends.

For example, send a couple of snack tins to get a team party started. If you must give employees something with a longer shelf life, here are more options:

  • Single-serve blender
  • Coffee kit
  • Cocktail kit
  1. Gifts for a Rainy Day

Got team members in states like Louisiana and Mississippi?

Help get them through the monsoon with rainy-day company swag. For example, a branded umbrella is an excellent pick — even BMW offers this branded umbrella free on high-end cars:

BMW company swag umbrella

Other items you can offer to help your team get through the monsoon are:

  • Raincoat
  • Galoshes
  • Waterproof phone cover

Why is swag important for a company?

According to a study by PPAI, 7 out of 10 people wish they received promotional products more often.  So, imagine if you fulfilled the wish of 5 of those 7 people - starting from your company.

There are many reasons why companies should give out employee swag. We'll share our top three.

First, it's an opportunity to brand yourself and your brand.

Second, it can help with employee retention.

Third, it's a great way to show employee appreciation.

The right swag can turn a new employee into a brand advocate, and make your current employees feel appreciated and proud to be part of your team.

It's a tangible and inexpensive way to build brand loyalty, and help employees feel more connected to the brand.

How to Get Company Swag Right

Company swag is an excellent way to express employee appreciation. 🙌

But there’s a caveat: what if you give an employee a portable music player, but they already had a better one?

Your employee might not use it too often (or at all), which means your brand won’t gain much visibility.

Now, the good news: you can let your employees choose their own swag.

Alt - Damn, right gif

Assembly integrates with Axomo, allowing your employees to redeem rewards for company swag.

For example, say an employee has earned 2,000 points. They can redeem these points in exchange for Axomo swag of equivalent value.

You can set the point values yourself. If the value is $0.10 per point, an employee with 2,000 points can buy company swag worth $200. Here are more details about setting up and using Axomo swag:

Do Employees Want Swag? 

Yes, employees love company swag.

However, most employees already have generic items like coffee mugs and speakers.

The best way to address this problem is to personalize the items and the best way is by letting employees pick swag themselves with a platform like Axomo swag.

Combining Axomo with Assembly lets you tie swag into employee performance.

It’s a win-win.

Sign up and win with Assembly today! 😉

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