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Company swag sounds cool. 😎 But that’s only until you start brainstorming company swag ideas.
Company swag sounds cool. 😎
But that's only until you start brainstorming the best swag items for employees.
Finding the right cool swag to give away can feel overwhelming. How do you give your physical and remote employees branded merchandise to show appreciation, and communicate your values? 🤔
The best corporate gifts to give your employees depend on your budget and brand. But if you're struggling with ideas, we've got a few ideas for you.
Company swag kits are promotional items that include one or more branded items with the company's logo, generally given to employees. But, it can also be given to clients and leads to increase brand awareness.
The idea is to cultivate a sense of employee pride, improve brand recognition, or boost sales — depending on who the swag is for.
You can convert almost anything into a branded business swag item to add to the online company swag store. But most businesses like to use objects of regular use. Regularly used items have a long shelf life, which helps accomplish the swag's goal.
Here are the 15 best promotional swag gifts and ideas that will delight your employees and promote the organization.
Company swag items should be things employees can use regularly. But you're probably wondering — does your team really need another coffee mug or more branded apparel?
And you're right. Almost nobody needs another coffee mug.
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So, what should your company swag include? Below, we give you 11 best swag giveaway ideas and a more intuitive approach to company swag at the end.
Welcome gifts can create excitement around joining your company.
Gifting a new hire some useful swag is an excellent way to start an employee-employer relationship.
Here is what your welcome box can include:
Another good company swag idea that never goes out of trend is to focus on employee self-care and what the company can do to help with it. Show employees that you care about them with self-care and wellness company swag.❤️
Here are some wellness and self-care swag items you can give employees:
Employees will carry your branded tote bag around for months or even years.
But you must gift your employees stylish tote bags they will want to carry to the grocery store or when running errands.
Translation?
Don’t give them a plain vanilla tote bag with your logo on it. Find well-designed bags.
See if you can get variation in the design and embroidery of the tote bags you give to each employee to make them unique — the best company swag is personalized, not mass-produced.
Office essentials were a popular company swag choice pre-pandemic. But with companies adopting hybrid or remote models, employees may no longer need pen stands or a spiral notebook with your logo. 🥱
They’d rather have a wireless charging mouse pad and webcam cover — things they can use every. single. day.
Companies with the best company swag giveaway ideas tend to include these in a hybrid work kit:
Everyone’s back to livin’ it up as the pandemic restrictions have lifted. Your employees will likely travel a lot over the next year or two, especially if your team is remote. ✈️
Some travel essentials can cost a fair bit. But whatever you choose, make sure it’s premium quality.
You’ll be branding the products, and low quality can tarnish the brand image among employees and people who see your company swag while employees travel with it.
Here are a few travel essentials you might consider:
Other fun corporate swag ideas include season-themed items. Gift your employees some cozy knitted wholesomeness, so they think of your company whenever they feel the warm hug of your branded winter wear. ☃️
There is room for creativity when selecting winter-wear custom swag boxes. You can gift other winter wear items along with sweaters and other promotional products, such as:
If being eco-friendly is one of your core values as a company, you might want to solidify your company culture among employees with eco-friendly company swags. 🌱
It also strengthens a culture where employees think about the environment's health before making decisions, both at and outside of work.
Here are examples of eco-friendly swag:
Sound accessories are perfect business swag ideas people can use for work and funsies.
For example, your employees can use earbuds for work calls or get through a train ride listening to some jazz. 🎺
Here are more examples of sound accessories:
A branded pair of premium sneakers make a good impression on your employees, especially if they’re into sneakers.
Sneakers are also useful for everyone, even if they already have a pair, which means employees can use them regularly.
You might also throw in a pair of branded socks, but make sure they’re unique. Nobody wants a dull, blue-colored pair of socks.
Once in a while, it’s okay to send things that may not last too long.
Sure, you also want to earn some visibility for the brand. But focusing more on employee appreciation can pay rich dividends.
For example, send a couple of snack tins to get a team party started. If you must give employees something with a longer shelf life, here are more options:
Got team members in states like Louisiana and Mississippi?
Help get them through the monsoon with rainy-day company swag. For example, a branded umbrella is an excellent pick — even BMW offers this branded umbrella free on high-end cars:
Other items you can offer to help your team get through the monsoon are:
Give your employees eco-friendly planters made from recycled materials, with a packet of seeds, and personalized with the company logo. This not only promotes sustainability but also adds a touch of greenery to their workspace with a side of branded swag.
For remote employees, look no further than this company swag idea - create virtual team building kits that include fun online games, puzzles, and challenges. Add company's branding to the accessories like mousepads, t shirts, headphones, and webcam covers to enhance their virtual experience.
Develop a custom comic book featuring your team members as superheroes, highlighting their strengths and contributions. This unique and personalized gift will surely make your employees feel appreciated and special.
Collaborate with a local coffee shop and offer gift cards with additional swag, such as branded travel mugs, coffee sleeves, or reusable straws. This allows employees to enjoy their favorite beverages with a touch of company pride.
Encourage your team to explore the outdoors and create memories by gifting them adventure journals customized with their names and the company logo. Include space for notes, sketches, and photographs to document their travels.
For employees who enjoy gaming, surprise them with custom-branded game controllers compatible with popular gaming platforms. It's a fun way to engage employees during their leisure time.
Provide employees with DIY candle making kits that come with different scents and colors. Personalize the candle containers with the company logo for a unique touch. This unique company swag idea can help stand out amongst the sea of swag ideas.
Help your employees de-stress and unwind by offering mindfulness and relaxation kits. Include items like essential oils, stress balls, meditation guides, and personalized mindfulness journals.
Create branded puzzle sets that interlock to form a larger image showcasing your company's mission or vision. This interactive swag item can be used as a team-building activity during office gatherings.
Design custom board games with a company theme, incorporating inside jokes and memorable moments. Employees can enjoy friendly competitions during break times or team events.
According to a study by PPAI, 7 out of 10 people wish they received promotional products and great company swag more often. So, imagine if you fulfilled the wish of 5 of those 7 people - starting from your company.
There are many reasons why companies should give out employee swag. We'll share our top three.
First, it's an opportunity to brand yourself and your company.
Second, it can help with employee retention.
Third, it's a great way to show employee appreciation.
The right branded swag can turn a new employee into a brand advocate, and make your current employees feel appreciated and proud to be part of your team.
Great company swag is a tangible and inexpensive way to build brand loyalty, and help employees feel more connected to the brand. Plus, you can never have too many swag ideas (beyond t shirts and coffee mugs).
Company swag is an excellent way to express employee appreciation. 🙌
But there's a caveat: what if you give an employee a portable music player, but they already had a better one?
Your employee might not use it too often (or at all), which means your brand won't gain much visibility.
The best way is to let your employees choose their own swag.
Assembly integrates with Axomo, allowing your employees to redeem rewards for company swag.
For example, say an employee has earned 2,000 points. They can redeem these points in exchange for Axomo company swag of equivalent value.
You can set the point values yourself. If the value is $0.10 per point, an employee with 2,000 points can buy company swag worth $200. Here are more details about setting up and using Axomo swag:
Yes, employees love company swag.
However, most employees already have generic items like coffee mugs and speakers so naturally, you always need company swag ideas. So, the best way to address this problem is to personalize the items by letting employees pick swag themselves with a platform like Axomo employee swag.
Combining Axomo with Assembly lets you tie swag into employee performance and gives you plenty of best company swag ideas.
It’s a win-win.
Get the foundational knowledge on creating an employee recognition program that boosts employee engagement and helps them feel valued.
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