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Company swag sounds cool. 😎 But that’s only until you start brainstorming company swag ideas.
Company swag sounds cool. 😎
But that’s only until you start brainstorming company swag ideas.
Finding the right company swag can feel overwhelming. How do you give your employees swag to promote company culture, show appreciation, and communicate your values? 🤔
The exact company swag you give your employees depends on your budget and brand. But if you’re struggling with ideas, we’ve got a few ideas for you.
Company swag includes one or more items branded with the company’s logo and generally given to employees, though you can also give it to clients and leads.
The idea is to cultivate a sense of employee pride, improve brand recognition, or boost sales — depending on who the swag is for.
You can convert almost anything into a company swag item. But most businesses like to use objects of regular use. Regularly used items have a long shelf life, which helps accomplish the swag’s goal.
Company swag items should be things employees can use regularly. But you’re probably wondering — does your team really need another coffee mug?
And you’re right. Almost nobody needs another coffee mug.
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So, what should your company swag include? Below, we give you 11 ideas and a more intuitive approach to company swag at the end.
Welcome gifts can create excitement around joining your company.
Gifting a new hire some useful swag is an excellent way to start an employee-employer relationship.
Here is what your welcome box can include:
Show employees you care about them with self-care and wellness company swag.❤️
Here are some wellness and self-care swag items you can give employees:
Employees will carry your branded tote bag around for months or even years.
But you must gift your employees stylish tote bags they will want to carry to the grocery store or when running errands.
Translation?
Don’t give them a plain vanilla tote bag with your logo on it. Find well-designed bags.
See if you can get variation in the design and embroidery of the tote bags you give to each employee to make them unique — the best company swag is personalized, not mass-produced.
Office essentials were a popular company swag choice pre-pandemic.
But with companies adopting hybrid or remote models, employees no longer need that boring pen stand or a spiral notebook with your logo. 🥱
They’d rather have a wireless charging mouse pad and webcam cover — things they can use every. single. day.
Here are more things you can include in a hybrid work kit:
Everyone’s back to livin’ it up as the pandemic restrictions lift. Your employees will likely travel a lot over the next year or two, especially if your team is remote. ✈️
Some travel essentials can cost a fair bit. But whatever you choose. make sure it’s premium quality.
You’ll be branding that product, and low-quality can tarnish your image among employees and people who see your company swag while employees travel with it.
Here are a few travel essentials you might consider:
Gift your employees some cozy knitted wholesomeness, so they think of your company whenever they feel the warm hug of your branded winter wear. ☃️
There is room for creativity when selecting winter wear company swag. You can also gift other winter wear items along with sweaters or jackets such as:
If being eco-friendly is one of your core values as a company, you might want to solidify your values among employees with eco-friendly swag. 🌱
It also strengthens a culture where employees think about the environment’s health before making decisions, both at and outside of work.
Here are examples of eco-friendly swag:
Sound accessories are a perfect example of swag people can use for work and funsies.
For example, your employees can use earbuds for work calls or get through a train ride listening to some jazz. 🎺
Here are more examples of sound accessories:
A branded pair of premium sneakers make a good impression on your employees, especially if they’re into sneakers.
Sneakers are also useful for everyone, even if they already have a pair, which means employees can use them regularly.
You might also throw in a pair of branded socks, but make sure they’re unique. Nobody wants a dull, blue-colored pair of socks.
Every once in a while, it’s okay to send things that don’t last long.
Sure, you also want to earn some visibility for the brand. But focusing more on employee appreciation can pay rich dividends.
For example, send a couple of snack tins to get a team party started. If you must give employees something with a longer shelf life, here are more options:
Got team members in states like Louisiana and Mississippi?
Help get them through the monsoon with rainy day company swag. For example, a branded umbrella is an excellent pick — even BMW offers this branded umbrella free on high-end cars:
Other items you can offer to help your team get through the monsoon are:
Company swag is an excellent way to express employee appreciation. 🙌
But there’s a caveat: what if you give an employee a portable music player, but they already had a better one?
Your employee might not use it too often (or at all), which means your brand won’t gain much visibility.
Now, the good news: you can let your employees choose their own swag.
Assembly integrates with Axomo, allowing your employees to redeem rewards for company swag.
For example, say an employee has earned 2,000 points. They can redeem these points in exchange for Axomo swag of equivalent value.
You can set the point values yourself. If the value is $0.10 per point, an employee with 2,000 points can buy company swag worth $200. Here are more details about setting up and using Axomo swag:
Yes, employees love company swag.
However, most employees already have generic items like coffee mugs and speakers.
The best way to address this problem is to let employees pick swag themselves with a platform like Axomo swag.
Combining Axomo with Assembly lets you tie swag into employee performance.
It’s a win-win.
Sign up and win with Assembly today! 😉
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