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We are proud to announce the launch of our new company name and logo as part of the ongoing evolution of our company’s mission...
We are proud to announce the launch of our new company name and logo as part of the ongoing evolution of our company’s mission. We’d like to share some of the reasoning behind this change.
Our business has grown since launch and is evolving. After careful consideration, we chose a new name and logo that reflects a more modern look and captures our mission to cultivate workplace engagement, alignment, and happiness.
Where CarrotHR felt slightly one dimensional, Assembly enables more breathing room for us to explore building a more comprehensive cultural platform. To touch on the logo, we wanted something rooted deeply in communication but felt talk or chat bubbles have been overused. After lots of research and consultation, we landed on an homage to Morse Code. Morse Code changed the way we communicated and we expect to do the same for organizations. Getting back to our name change, Assembly is defined as a group of people gathered together in one place for a common purpose – this is the exact notion we built this company on. We want to help employees get three things from their roles at their companies:
The change brings with it two minor changes that don’t affect the experience in any way:
If you have used the CarrotHR logo in any of your internal materials, please assist us in updating them. We appreciate everyone’s contribution and support in this change. If you have any questions, please don’t hesitate to contact us.