Gift Cards and Employee Wellness: A Strategic Integration

Boost wellness engagement with gift cards. Discover Assembly’s flexible program for rewarding employee wellness achievements.

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Employee wellness programs are now a cornerstone of forward-thinking organizations, driving not only health and morale but also productivity and retention. Yet even the most thoughtfully designed wellness initiatives can struggle to maintain high participation and enthusiasm over time. The missing ingredient? Meaningful, flexible incentives that truly resonate with employees. Gift cards, when strategically integrated, can transform wellness challenges into engaging, rewarding experiences that employees look forward to.

In this article, we’ll explore the benefits of using gift cards in wellness programs, best practices for implementation, and how Assembly’s innovative, self-service gift card platform makes it easier than ever to recognize and reward healthy behaviors.

Why Incentives Matter in Employee Wellness

Wellness challenges—whether focused on physical activity, nutrition, mental health, or preventive care—are proven to improve employee health and workplace culture. However, participation often drops off without tangible rewards. Gift cards offer a universally appealing, flexible incentive that can boost engagement, reinforce healthy habits, and demonstrate that employee efforts are valued.

Key Benefits of Gift Card Incentives:

  • Personalization: Employees choose rewards that matter to them, increasing perceived value.
  • Immediate Gratification: Digital delivery means instant recognition and motivation.
  • Broad Appeal: Suitable for diverse teams with varied interests and lifestyles.
  • Scalability: Easy to implement for organizations of any size.

Best Practices for Integrating Gift Cards into Wellness Challenges

1. Align Rewards with Wellness Goals

Select gift cards that reinforce healthy behaviors. For example, offer cards for fitness retailers, healthy restaurants, or wellness experiences. Assembly’s soon-to-launch platform allows you to curate specific reward categories, ensuring your incentives support your program’s objectives.

2. Structure Challenges for Maximum Engagement

  • Individual and Team-Based Challenges: Encourage both friendly competition and collaboration.
  • Milestone Rewards: Offer gift cards for achieving specific goals, like completing a step challenge or attending a mental health seminar.
  • Tiered Incentives: Provide micro-rewards for ongoing participation and larger rewards for major achievements.

3. Make Gifting Seamless and Enjoyable

Assembly’s new gift card program is designed for ease and impact:

  • Free to Sign Up: The first tier is free, and gifting features are included in all paid plans.
  • Self-Service Gifting: Send 1:1 or 1-to-many gift cards, with the option for others to sign a group card.
  • Automated Gifting: For company-wide recognition, automated gifting is available through the sales department.
  • E-Cards and Kudo Boards: Create customizable, animated e-cards for occasions like birthdays, anniversaries, or thank-yous. Recipients can receive their cards via text, email, or directly in the Assembly platform, complete with delightful animations and the ability to send a thank-you back.

4. Ensure Fairness and Accessibility

Use technology to track participation and automate reward distribution, ensuring everyone has an equal opportunity to be recognized. Assembly’s platform makes it easy to manage and monitor your wellness incentive program.

5. Gather Feedback and Measure Impact

Solicit employee feedback on reward preferences and monitor key metrics such as participation rates, health outcomes, and employee satisfaction. Adjust your program based on what works best for your team.

Assembly’s Gift Card Program: A New Era of Employee Recognition

Assembly’s new gift card program is built for modern workplaces that value flexibility, personalization, and ease of use. Here’s what sets it apart:

  • Free to Get Started: Sign up for free and access core gifting features.
  • Self-Service and Automated Options: Send individual or group gifts, or automate company-wide recognition.
  • Customizable E-Cards: Choose from categories like thank you, retirement, birthday, anniversary, congratulations, marriage, and more.
  • Flexible Gifting Ideas: Send money for the full catalog, specific categories, or curated rewards. Choose from gift cards, swag, and more.
  • Delightful Receiving Experience: Recipients enjoy animated cards and can send a thank-you back, making recognition moments memorable.
  • Multi-Channel Delivery: Send gifts via text, email, or within the Assembly platform.

Whether you’re celebrating a wellness milestone, a work anniversary, or simply saying thank you, Assembly’s platform makes it easy to recognize and reward your team in ways that matter.

Ready to Transform Your Wellness Program?

Gift cards are more than just a reward—they’re a tool for building a culture of appreciation and well-being. With Assembly’s new gift card program, integrating meaningful incentives into your wellness challenges has never been easier.

Ready to see Assembly in action? Schedule a demo with Assembly and start building a healthier, more engaged workplace today!

FAQs

How do gift cards improve employee wellness program participation?

Gift cards provide immediate, flexible rewards that appeal to a wide range of employees, making wellness challenges more engaging and motivating. When employees know their efforts will be recognized with a reward they can choose, participation and sustained engagement increase.

What types of wellness challenges work best with gift card incentives?

Physical activity challenges (like step counts), healthy eating initiatives, mental health activities, and preventive care campaigns all pair well with gift card rewards. Gift cards can be tailored to support the specific goals of each challenge.

How does Assembly’s gift card program support employee recognition?

Assembly’s program offers free sign-up, self-service gifting, automated company-wide rewards, customizable e-cards, and a delightful, animated receiving experience. It’s designed to make recognition easy, personal, and impactful.

Can I automate wellness rewards with Assembly?

Yes! Assembly offers automated gifting for company-wide recognition. You can set up triggers for wellness milestones, and the platform will handle reward distribution—contact Assembly sales to learn more.

Browse our Free Employee Recognition Guide

Get the foundational knowledge on creating an employee recognition program that boosts employee engagement and helps them feel valued.

Explore Guide

Frequently Asked Questions

Is Assembly SOC 2 compliant?

Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.

What's the ROI for employee recognition?

There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.

Does Assembly offer longer-term contracts?

Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.

The minimum agreement term is a 12-month subscription.

Does Assembly offer onboarding support?

We do and for FREE! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.

How much do rewards cost?

At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.

The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.

Does Assembly offer discounts?

We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.

For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.

How do I cancel my plan if needed?

If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.

If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at support@joinassembly.com.

What customizations are available?

Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!

Who can give or receive recognition?

While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.

What integrations are available?

Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.  

Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.

What's your average adoption rate?

That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.

Must rewards be set up to use Assembly?

They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.

Are points required to use Assembly?

No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.

Could find the answer you are looking for?

Please schedule time with an expert and we will help you to get all your questions answered