How a Culture of Engagement Can Boost Talent Acquisition

Work is a major part of our lives. We spend up to 30 percent of our lives at our jobs. This is about the same percentage as we...

January 7, 2020

Work is a major part of our lives. We spend up to 30 percent of our lives at our jobs. This is about the same percentage as we spend sleeping. Naturally, we’re going to talk about work. We gossip, we complain, we tell funny stories. And, if we’re fortunate enough to work someplace we like, we brag.

When it comes to talent acquisition, that’s what employers want – employees who brag. Candidates listen to the opinions of employees much more closely than they do recruiters and other HR people. When employees say that a company is a good employer, it makes a real impact. Any company can offer more money, a flexible schedule, or other perks, but not many can offer a satisfying, positive work environment. So how does a company improve its employee experience?

Two words – employee engagement.

Employee Engagement
Employee engagement means that your employees see themselves on the same side as their company and their co-workers. The relationship between employer and employee doesn’t have to be adversarial. When it’s positive, and employees feel empowered and appreciated – they will work harder. When employees are engaged, everyone wins, but the reality is that most employees don’t feel engaged.

Developing a Culture of Engagement
Building a culture of engagement is key to keeping and developing employees, and a big part of that is employee appreciation. Showing your employees that they are noticed and valued is a concrete way of demonstrating your investment in your people.

One of the best ways for your employees to feel engaged is to make them feel appreciated. Annual bonuses are a great start, but that’s something most companies already do. When it comes to appreciation, little things mean a lot. Acknowledge social landmarks like birthdays, marriages and anniversaries as well as work accomplishments such as promotions and cost-saving ideas. Things like treating your HR team to a catered lunch after open enrollment is completed or giving your IT team gift cards after a major systems upgrade will put people in a much better mood than they might have been if all they got was their regular paycheck.

Employee appreciation shouldn’t be limited to management. Often, your employees will have a clearer view of the challenges their co-workers face, and the work they put into solving them. Your employees should have the opportunity to acknowledge and express their appreciation for their co-workers. Recognition from other employees can be very meaningful and helps build a sense of teamwork and camaraderie.

When you invest in your employees, they will respond. You’ll see employee productivity go up, costs go down and turnover decrease. Employee engagement can also provide a big boost to talent acquisition.

Ways Employee Engagement Helps works with Talent Acquisition
Not only does employee engagement make your company a more attractive place to work, but the act of engaging your employees in talent acquisition helps strengthen a culture of engagement. So where do you start?

  • Make your hiring as transparent as possible. Everyone in your company should know when you have a hiring need. Tools like Slack have made it easy to keep people in the loop. You can also use email and the good old corkboard to let people know when you have a hiring need. Keeping your employees informed is essential to employee engagement.
  • Encourage people to network. Ask any recruiter you come across and they’ll tell you the best recruits are the people who aren’t actively looking for a new job, and the best place to find new people are the people they know. Don’t forget to reward employees for successful referrals!
  • Involve your employees in the hiring process. Have your employees participate in resume screening and interviews. This will give the candidate a better sense of your company and will help your employees feel invested in the process.

Talent Acquisition and Employee Engagement
When you show your appreciation for your employees, you are making an investment in your team that will be returned many times over. Recognizing the work of your employees reinforces their commitment to your company and helps to build a culture of engagement. Talent acquisition is a natural part of your company and can work hand in hand with employee engagement to create, develop and strengthen a culture of engagement.

Assembly is dedicated to helping companies build and sustain employee appreciation, freeing you up to focus on building your company and your team. Assembly provides the tools and platform to scale your company’s culture.

About the Author:
Jodi Mai, SPHR, has over fifteen years of experience in Human Resources. She began her career as a technical recruiter and moved into corporate talent acquisition, then HR administration and ultimately, HR management. Most recently, she has concentrated on working with start-ups and small companies looking to create and develop their talent management programs.

Browse our Free Employee Recognition Guide

Get the foundational knowledge on creating an employee recognition program that boosts employee engagement and helps them feel valued.

Explore Guide
Employee recognition guide

Frequently Asked Questions

Is Assembly SOC 2 compliant?

Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.

What's the ROI for employee recognition?

There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.

Does Assembly offer longer-term contracts?

Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.

The minimum agreement term is a 12-month subscription.

Does Assembly offer onboarding support?

We do! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. These one-time services start at $5,000. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.

Is there a free version of Assembly?

Yes. We offer a completely free plan for up to 50 team members. This plan is intended for teams or organizations that are looking to get started with an employee engagement tool. Keep in mind, this plan is limited in features.

All customers can open an Assembly account for free and get started without a credit card. Then you can change plans as necessary.

How much do rewards cost?

At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.

The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.

Does Assembly offer discounts?

We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.

For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.

How do I cancel my plan if needed?

If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.

If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at

What customizations are available?

Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!

Who can give or receive recognition?

While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.

What integrations are available?

Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.  

Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.

What's your average adoption rate?

That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.

Must rewards be set up to use Assembly?

They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.

Are points required to use Assembly?

No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.

Could find the answer you are looking for?

Please schedule time with an expert and we will help you to get all your questions answered