How to Improve Internal Communications with Executive Announcements

How often does it happen that the bigger the company gets, the more disconnected management is from the employees?

July 21, 2021

How often does it happen that the bigger the company gets, the more disconnected management is from the employees? It's understandable - there are many responsibilities, many people and departments with their managers. It is not unusual for a company that started small where everyone knew their CEO and consistently communicated with them to only hear from the management a couple of times a year. The moment all the employees stop fitting in one room, there is a lot of opportunity for chaos. It's very common for culture to quickly turn into a mess, which does not lead to good internal communication. People want to feel like they are a part of something bigger, be included in the decision-making process, and stay connected. 

Enter - executive announcements, an easy way for leadership (or really anyone!) to communicate with the rest of the organization. Create an approachable letter to update the company on changes, connect about milestones, or ask for feedback on the recent updates. Make sure it's consistent with a cadence - employees will know what to expect and how best to find out about important company news. 

Want to take it a step further? Ask employees about what they would want to see in the executive announcements. Maybe they would like to see a more personal side of the leadership, or there is a lot of interest in how the past quarter went from the financial standup, or maybe they would like to know about coming up holidays. Create valuable conversations with employees consistently to build deeper relationships and ultimately improve company loyalty. 

3 Different ways you could use Executive Announcements: 
1. CEO Update 

Allow people to hear directly from the CEO with a monthly CEO Update. Direct contact helps set the tone for the company culture, communication style and opens the door for a more connected organization. Make it informative, fun, personal, and customized to fit the company's personality and the CEO.

2. Department Letter 

Inter-department updates are wonderful to keep everyone in the loop on the achievements, plans, and brainstorming opportunities. Whether it's coming from the HR department or the Sales team, it adds another perspective and look-in opportunities for everyone else. Share the knowledge and grow together as an organization. ‍

3. Company Announcements ‍

Whether it's holiday time or open enrollment, company announcements are a must for a company of any size. Have a centralized way to distribute important information and customize who gets to see it.

Need suggestions on what Executive Announcements could look like for your team? Check out the Executive Announcements Flow to see how easy it start, customize and automate it for your team. 

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Frequently Asked Questions

Is Assembly SOC 2 compliant?

Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.

What's the ROI for employee recognition?

There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.

Does Assembly offer longer-term contracts?

Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.

The minimum agreement term is a 12-month subscription.

Does Assembly offer onboarding support?

We do! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. These one-time services start at $5,000. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.

Is there a free version of Assembly?

Yes. We offer a completely free plan for up to 50 team members. This plan is intended for teams or organizations that are looking to get started with an employee engagement tool. Keep in mind, this plan is limited in features.

All customers can open an Assembly account for free and get started without a credit card. Then you can change plans as necessary.

How much do rewards cost?

At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.

The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.

Does Assembly offer discounts?

We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.

For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.

How do I cancel my plan if needed?

If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.

If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at

What customizations are available?

Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!

Who can give or receive recognition?

While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.

What integrations are available?

Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.  

Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.

What's your average adoption rate?

That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.

Must rewards be set up to use Assembly?

They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.

Are points required to use Assembly?

No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.

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