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Discover the pros and cons of being a fully remote business or operating on a hybrid working model – & which is the best for you.
Since the Covid pandemic, most businesses have shifted to either being fully remote or operating on a hybrid working model.
And while both working models are better suited to knowledge work than forcing your people to come into an office five days a week, they both still have their own set of benefits and drawbacks.
Read on to discover which might be the best fit for your business.
Organizations that embrace a remote work business model don't have a physical office. Instead, their employees are free to work from wherever they like – as long as they’ve got a stable internet connection.
Of course, remote working doesn’t make sense for every company. If your people need access to specialist equipment or can only do their job from a particular location, you’ll need them on-site. But the Covid pandemic opened plenty of leaders’ eyes to the fact their people could get their work done from home – and a lot of their teammates preferred it.
Remote work has been popular among tech companies since long before the pandemic. The likes of Shopify, Buffer, and 37signals (the company behind Basecamp) all offered remote working before 2020.
Automattic, the company behind WordPress, has been a fully distributed company since it was founded in 2005. Its leaders say this has allowed the company to hire top talent from around the globe while making it efficient and sustainable.
Zapier is another fully remote company. Its co-founder Mike Knoop explains a big reason why: "Non-remote work defaults to the highest distraction communication first, which is in-person. Remote work defaults to the lowest, which is no communication… Fewer distractions lead to faster work – you have to purposely decide to enter into more distracting conversations [when working remote]."
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The most direct benefit remote work brings to companies is that they don't have to pay for office space, saving them up to $11,000 per employee each year.
Another huge pro is that people get more done when they’re working from home, with 77% of workers reporting they’re more productive when working remotely.
91% of remote workers also say the biggest benefit of working from home is a better work-life balance. Since financial stability is the only thing US workers consider more important than work-life balance, that has a huge impact on your engagement and turnover.
And while it’s not for everyone, the people who like working from home don’t want to give it up. In fact, a massive 56% of remote workers would look for a new job if their employer asked them to return to the office.
But that doesn’t mean embracing telework will solve all your problems overnight. In fact:
Remote leaders therefore need to work hard to make sure they don’t encourage an “always on” company culture. They should make it clear to their teammates that they should mute notifications and stop checking their email once their workday is done, as it’s not good for anyone if they burn themselves out.
Last but not least, working from home can be isolating, with 24% of people saying their biggest problem with remote work is loneliness. Leaders can take a leaf out of Automattic’s book to help solve this issue: “We get the whole company together once a year for seven days so that Automatticians can create bonds that influence them all year long.”
A hybrid business has office space their employees can use, but also allows them to work from home.
Each hybrid business is set up differently. Some demand that their employees come into the office a certain number of days a week, while others leave it up to each teammate to decide how often they come into the office – if at all.
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Most of the world’s leading companies have embraced hybrid working since the Covid pandemic, including Amazon, HubSpot, and IBM.
While the pandemic proved the majority of these company’s employees could easily work from home, for the most part their leaders have chosen to encourage their staff back into the office at least some of the time. An email Apple CEO Tim Cook sent to all employees in June 2021 sums up why: “For all that we’ve been able to achieve while many of us have been separated, the truth is that there has been something essential missing from this past year: each other… Video conference calling has narrowed the distance between us, to be sure, but there are things it simply cannot replicate.”
Today, most employees expect to have the option to work from home at least some of the time. If you’re not at least offering hybrid work, you’ll seriously struggle to retain top talent in 2023.
59% of workers prefer hybrid working, meaning it's a big hit with most employees. And if given the option, the majority of workers would prefer to be in the office between one and three days a week.
Plus:
And while your employees will generally be more productive when they work remotely, the office is still king for some kinds of work. For example, 45% of people think meetings with ten or more attendees are worse when done on video call rather than in-person.
Of course, one of the big downsides of a hybrid working model is that you’ll be paying rent on office space that’s rarely going to be at max capacity.
And managing and engaging employees in a hybrid workplace is an art in and of itself. Hybrid businesses need to think carefully about:
Another complexity you’ll have to navigate is the fact remote employees have a 50% lower rate of promotion compared to their teammates who work from the office. And since 41% of workers say they’ve quit a previous job due to the lack of progression opportunities, you’ll need to be very careful not to discriminate against staff who choose to work mainly or entirely from home when you choose who to promote through your ranks.
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A remote work model will make your staff more productive and give them a great work-life balance – not to mention save you a pretty penny in rent. However, remote leaders have to keep a keen eye out for burnout, presenteeism, and isolation among their staff. A strong company culture is essential here.
A hybrid work model is what the research shows most people prefer. It helps keep your employees engaged and helps prevent them from getting lonely. Hybrid leaders just have to think carefully about how they’re going to approach the idiosyncrasies of hybrid work – most of which will be totally new to them. It’s also important for hybrid businesses to make sure their people are actually using their office space enough to justify the hefty expense.
Regardless of which work model you implement, it’s crucial you run regular employee pulse surveys and ask the right questions during one-to-ones to find out whether it’s working for your employees. Every business is different, and listening to your people is the only way to know you’ve got the right working model to suit their needs.
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