Using Gamification in the Workplace to Increase Employee Engagement

By participating in various digital games and competitions, employees earn points and rewards as they learn new skills or...

April 7, 2021

Gamification in the workplace is a growing trend that uses games to encourage employees to perform their very best. By participating in various digital games and competitions, employees earn points and rewards as they learn new skills or help the company to achieve critical milestones. Best of all, a 2019 study revealed that gamification could increase employee engagement by as much as 60%.

Let’s take a look at how gamification in the workplace can positively impact engagement.

Gamification Increases Happiness

Happy employees are engaged employees, and gamification has been shown to make them 88% happier at work. Why? Gamification increases levels of satisfaction and achievement. There are some tasks employees simply don’t enjoy as much. Gamification rewards employees to strive beyond just completing the task. By earning points or rewards, employees feel more connected to more critical company goals. Those annoying tasks that would usually feel insignificant can be more meaningful when paired with gamification.

Gamification Increases Motivation

One of the most common ways gamification is used today is in eLearning. In fact, training software is the No. 1 place employees would like to see gamification used. Employees who receive gamified training are more motivated and engaged than those who do not. Additionally, employees who do not receive gamified training are more likely to feel bored and unproductive. From competitions to quizzes, the possibilities to incorporate gamification into your training efforts are endless.

Gamification Increases Productivity

The combined higher rates of happiness and motivation when using gamification naturally increase productivity as well. Gamification is a source of fun and stimulation — a way to promote healthy competition for employees to perform at their best. Companies like Domino’s, Zappos, and Google have all implemented gamification to encourage new ideas, improve customer service, and enhance recruiting efforts.

Gamification Increases Teamwork

There are several ways gamification can play a role in team building. Teams may have a little friendly competition to see who can reach a goal first, or different team members may all be assigned various tasks that help them earn badges to achieve a larger common goal. Gamification can also include more informal teambuilding activities like scavenger hunts. All of these activities are great ways to keep remote teams connected. In return, gamified tasks enable leaders to discover what teams work well together.

Gamification Increases Engagement with Employee Recognition Programs

There are numerous ways to tie gamification into employee recognition. For example, Assembly offers employee rewards and badges that can be customized and connected to your company’s core values. When asked, employees prefer rewards, badges, points, leaderboards, and levels, in that order. You can even create a little healthy competition to see what teams are using the recognition platform the most. Simply tie team usage to metrics to see what kind of impact recognition has on your teams. It would provide a valuable data point for leaders to see.

As companies adapt to younger generations and the increased demand for more flexible work environments, gamification will continue to provide new opportunities to drive employee engagement and connection.


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Frequently Asked Questions

Is Assembly SOC 2 compliant?

Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.

What's the ROI for employee recognition?

There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.

Does Assembly offer longer-term contracts?

Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.

The minimum agreement term is a 12-month subscription.

Does Assembly offer onboarding support?

We do! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. These one-time services start at $5,000. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.

Is there a free version of Assembly?

Yes. We offer a completely free plan for up to 50 team members. This plan is intended for teams or organizations that are looking to get started with an employee engagement tool. Keep in mind, this plan is limited in features.

All customers can open an Assembly account for free and get started without a credit card. Then you can change plans as necessary.

How much do rewards cost?

At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.

The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.

Does Assembly offer discounts?

We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.

For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.

How do I cancel my plan if needed?

If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.

If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at support@joinassembly.com.

What customizations are available?

Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!

Who can give or receive recognition?

While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.

What integrations are available?

Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.  

Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.

What's your average adoption rate?

That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.

Must rewards be set up to use Assembly?

They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.

Are points required to use Assembly?

No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.

Could find the answer you are looking for?

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