Why Company Core Values Are Important and How to Reinforce Them

Your company's core values serve as the North Star for employees, guiding each person to make the best decisions for your busi...

March 29, 2021

Your company's core values serve as the North Star for employees, guiding each person to make the best decisions for your business and to feel secure in those decisions. If you don't commit to regularly reinforcing core values through different touchpoints, you'll have nothing more than an inconsistent brand and a disengaged staff. 

Effects of Core Values on Company Culture 

It's no surprise that company culture is a top priority among almost 50% of job seekers today, but what exactly is company culture? It is a combination of the goals, values, and attitudes of your organization. Culture drives everything from branding to hiring, so without solid core values in place, you can't possibly have a thriving company culture.

As you work to define your core values, think about the kind of talent you want to attract – not just their skills but what drives them. How do they think and make decisions? What do they personally value in their work? Defining your core values early on enables you to build the best team and develop a strong company culture.

How Core Values Affect Employee Engagement

Once you have top talent, you want to keep it! Employee engagement impacts everything from employee turnover to overall company success, so engagement strategies shouldn't be taken lightly. A global study showed that sharing an employer's core values is the leading driver to boost employee engagement. 

Core values provide employees with a sense of belonging and clear expectations, both of which are linked to increased employee engagement and reduce turnover. People want to know how they fit into your organization, and clear values make it easier to see how each department and individual role contributes to your mission.

How to Reinforce Your Core Values 

As an essential part of company culture, core values should be addressed throughout your recruiting and hiring processes. From day one, a candidate needs to know your values drive how you do business. They need to hear how those values fit into their role no matter what level of the hierarchy they're in within the organization.

What happens after you have hired an employee, however? How do you keep those values top of mind across the organization? One of the best ways to reinforce your core values is by strategically designing recognition programs around them. Assembly enables you to quickly strengthen your core values by celebrating individuals and teams for the kind of work and behaviors you want to see. When integrated with Slack or Microsoft Teams, you can select the person or team you want to highlight and the core value they exhibited in their work.

Establishing core values is a critical step in building any successful business. Still, without regular reinforcement to live out those values each day, your employees are left with nothing more than nice buzz words on a conference room wall. If you want an organization that is well-aligned and successful, commit to integrating your core values in everything you do and make a point to recognize them in action.

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Frequently Asked Questions

Is Assembly SOC 2 compliant?

Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.

What's the ROI for employee recognition?

There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.

Does Assembly offer longer-term contracts?

Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.

The minimum agreement term is a 12-month subscription.

Does Assembly offer onboarding support?

We do! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. These one-time services start at $5,000. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.

Is there a free version of Assembly?

Yes. We offer a completely free plan for up to 50 team members. This plan is intended for teams or organizations that are looking to get started with an employee engagement tool. Keep in mind, this plan is limited in features.

All customers can open an Assembly account for free and get started without a credit card. Then you can change plans as necessary.

How much do rewards cost?

At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.

The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.

Does Assembly offer discounts?

We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.

For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.

How do I cancel my plan if needed?

If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.

If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at support@joinassembly.com.

What customizations are available?

Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!

Who can give or receive recognition?

While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.

What integrations are available?

Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.  

Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.

What's your average adoption rate?

That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.

Must rewards be set up to use Assembly?

They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.

Are points required to use Assembly?

No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.

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