Internal Communication Trends in 2024

Discover the latest internal comms trends – and how you can leverage them to boost your organizations’ key HR metrics.

January 5, 2024
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Internal communications are one of the most underutilized tools in the HR toolbox.

But the most effective HR teams know staying on top of the biggest internal comms trends can help you drive engagement, retention, and productivity across your organization.

Here are all the latest trends in internal communications – and how you can start taking advantage of them to boost your organizations’ key HR metrics. 

What are the internal communications trends in 2024?

It will probably come as no surprise to hear that internal communication is set to be dominated by one thing in 2024: AI.

In fact, MIT has predicted that 2024 is the year that “generative AI might actually become useful for the regular, non-tech person”. 

And business leaders agree, with executives estimating that 40% of their workforce will need to reskill as a result of implementing AI and automation over the next three years. Plus, 76% of HR leaders believe their organization will fall behind their competitors if they don’t adopt and implement AI solutions in the next 12 to 24 months. 

This all points to 2024 being the year business of all sizes will be laser-focussed on upskilling their people so they’re comfortable using AI in their workflows. 

And proactive internal communication will do wonders for fostering collaboration, engagement, and a sense of belonging among employees dealing with this rapidly changing reality of their work lives.

Top 5 internal communication trends in 2024

Here’s our pick of the five corporate internal communications trends to look out for this year.

Plan an internal communication strategy that incorporates each of these key trends to make sure you’re hitting all of 2024’s internal communications best practices: 

Hybrid communication ecosystems

A hybrid workforce needs access to the right internal communication tools to do its best work.

And with 40% of US employees now working remotely at least one day a week – and 22% of the American workforce expected to be remote by 2025 – hybrid working isn’t going anywhere soon.

A simple way to improve internal communication in the new world of work is to manage all your internal comms through a company intranet – and store all important documents in a centralized knowledge base. This will help make sure all your employees can always find the information they’re looking for, no matter where they work from.

But the most effective hybrid businesses don’t stop there. They also make sure to play to the strengths of both in-office and remote working to get the best of both worlds.

For example, research shows people usually get more done when they’re working from home, with 77% of workers saying they’re more productive when working remotely. 

But a lot of people also find it isolating to work from home long-term, with 24% of people saying their biggest problem with remote work is loneliness.

On top of that, 45% of people think meetings with ten or more attendees are worse when done on video call rather than in-person. 

You can help solve all these problems at once by making a company rule that teams need to  meet up regularly in the office for team meetings. This will not only give your people a chance to socialize – boosting wellbeing and engagement – and make for a much more effective meeting than you’d get on a video call.

AI-driven personalization

This year you can expect to see AI-powered features baked into the internal communication software your organization uses. 

Soon, no modern internal communications strategy will be complete without:

  • AI chatbots that welcome new hires with an automated onboarding flow that hits all the onboarding best practices and answers common questions.
  • Chatbots that help your people develop more inclusive communication habits by giving them real-time feedback on the tone and language used in their internal and external communications.
  • AI-created training programs that are tailored to each of your employees’ skill set, learning preferences, and professional goals.
  • Each of your employees’ having their own AI-powered personal assistant – like  Assembly’s Dora AI, which lets your people upload a personal database of files and then use it to quickly get answers to questions relating to their work.

In short, AI-driven personalization is set to completely change the way we approach internal communication in an organization – and the internal communications best practices to follow at work. It’s going to be a lot to keep track of, but staying on top of this trend could be what gives your company an edge over the competition.

Emphasis on employee wellbeing

The emerging AI trends in HR are going to bring plenty of benefits to your teammates. But they’re going to bring their fair share of worries, too.

75% of Americans think artificial intelligence will decrease the total number of jobs over the next 10 years. Plus, 40% of workers believe AI could do their job better than them in the next decade – and 30% that their job would disappear completely if an AI can do it better than them.

With so much AI-induced anxiety around job security in the zeitgeist, employee wellbeing is set to be more important than ever in 2024. Simply put: people aren’t going to be able to bring their best selves into work each day if they’re scared they might get replaced by a robot any day now.

Not only is it your ethical responsibility to do your best to look after your employees’ mental health – implementing a strategy designed to improve their wellbeing will also make your organization more productive and profitable. 

Don’t believe us? Poor mental health is cited as a factor that impacts productivity for around 1 in 5 employees. When your peoples’ wellbeing suffers, so does your bottom line. 

Interactive multimedia platforms

Emails and Slack messages are a perfectly serviceable way to communicate plenty of the things we need to get across at work. But they’re not always the most effective way of getting your message across. Photos, illustrations, graphs, charts, videos, memes, and gifs all have their time and place in a modern internal communication strategy.

For example, you can instantly improve internal communications with executive announcements – messages directly from the C-suite looping every employee in on what’s going on across your organization.

Plus, including Loom videos in your knowledge base that walk employees through key SOPs in real-time is often much more effective than a text document that covers the same information.

Keep your internal communications interesting and interactive and you’ll be sure to get through to all your employees, no matter what their communication style is.

Data-driven insights for strategy refinement

A knock-on effect of AI becoming ubiquitous this year is that it’s going to be a lot easier for your team to quickly make sense of big datasets. 

AI takes minutes to pick out trends and key takeaways in data that it would take a human analyst hours – or even days – to decipher.

For example:

  • Based on employee data, AI can quantify how likely each of your teammates are to turnover, suggest why that is, and even recommend what you might be able to do to keep them.
  • AI can analyze which of the benefits you offer your people use most often so you can optimize your employee benefits packages.
  • AI can analyze pay disparities, promotion rates, and employee satisfaction rates across your organization and suggest where DEI interventions might be needed.

With this kind of instant analysis at HR teams’ fingertips, data-driven tactics and strategies are set to be one of future trends in internal communications.

Wrapping up

2024 is set to be a tumultuous year for the global workforce.

And that means HR leaders are set to have their work cut out for them keeping engagement, retention, and productivity high through the year.

Bake the internal communication examples we’ve outlined here into your comms strategy to make sure it meets the needs of your workforce in 2024 and beyond.

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